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FlightOS

FlowOps

In FMCG, internal efficiency is the name of the game.
This case study covers the design and implementation of FlowOps, an internal software tool developed to streamline operations, reduce manual errors, and enhance overall productivity.My dual role as both the product manager and key designer in the process allowed me to lead the project from ideation to successful deployment.

Problem Statement
The company was facing challenges with its internal operations, including:> Fragmented processes causing delays in order fulfillment.
> High manual effort in inventory tracking and reporting.
> Difficulty in communication between the sales, warehouse, and distribution teams.These issues were leading to slower turnaround times and increased operational costs.

Project Goals
> Create a unified platform for different teams to collaborate efficiently.
> Automate inventory management and order processing to reduce manual errors.
> Provide real-time data and analytics to support decision-making

Research and Discovery
To understand the specific needs and pain points:> Conducted interviews with key stakeholders, including warehouse staff, sales teams, and distribution managers.
> Analyzed current workflows to identify bottlenecks and inefficiencies.
> Studied industry best practices for internal tools in FMCG distribution.

Design ProcessUser Flow and Wireframes:Mapped out the user journey for different roles within the company.
Created wireframes to outline the basic structure and functionality of FlowOps, focusing on ease of use and quick access to key features.

Prototyping and Testing:Developed interactive prototypes using tools like Figma.
Conducted usability testing with a small group of end-users, iterating on feedback to refine the design.

Visual Design and Branding:Crafted a clean, professional UI that aligns with the company's branding guidelines.
Emphasized clarity and simplicity, ensuring that even non-technical users could navigate the tool with ease.

Development and Implementation
Worked closely with the development team to ensure the design was implemented accurately and efficiently.Prioritized features based on user feedback and business impact, using agile methodologies to iterate quickly.Implemented a phased rollout to minimize disruption to daily operations, providing training sessions to facilitate user adoption.

Key Features
Dashboard: A centralized hub providing real-time insights into inventory levels, order statuses, and key performance indicators.Automated Inventory Management: Streamlined the process of tracking stock levels, with automated alerts for low inventory.Order Processing: Simplified the order fulfillment process, reducing manual input and errors.Communication Tools: Integrated messaging and notifications to keep teams aligned and informed.

Results
Increased Efficiency: Reduced order processing time by 30%, leading to faster delivery times.Error Reduction: Cut down manual errors in inventory tracking by 40%.Improved Communication: Enhanced collaboration across departments, leading to smoother operations.

Lessons Learned
User-Centric Design: Engaging with end-users early and frequently was crucial to creating a tool that genuinely met their needs.Iterative Development: Adopting an agile approach allowed us to adapt quickly to feedback and changing requirements.Change Management: Providing training and support during the rollout helped ensure successful adoption and minimized resistance to change.

Future Business Potential
Learnings of Developing an Internal Tool with SaaS Potential:Scalability: The design and architecture need to be scalable to support multiple clients and varying workloads.Customization: Built-in flexibility for clients to tailor the tool to their specific workflows.Security and Compliance: Ensuring data security and compliance with industry standards, which becomes crucial when serving multiple clients.User-Friendly Interface: A need for an intuitive UI that can cater to diverse users across different organizations.Integration Capabilities: Compatibility with existing systems and tools used by potential clients.Support and Maintenance: Developing a robust support and maintenance plan to handle multiple clients and ongoing updates.Competitor Pain Points and Solutions to IncorporateFragmented Systems: Competitors often use multiple tools for different functions, leading to inefficiencies. FlowOps offers an integrated platform.Manual Data Entry: High reliance on manual processes, increasing the risk of errors. FlowOps automates key tasks like inventory management and order processing.Lack of Real-time Data: Limited access to real-time analytics and reporting. FlowOps provides a comprehensive dashboard with live data.Poor User Experience: Existing tools are often complex and not user-friendly. FlowOps prioritizes a clean, intuitive interface.
Limited Collaboration Features: Competitors' tools lack effective communication and collaboration features. FlowOps integrates messaging and notifications to keep teams aligned.
Inadequate Scalability: Many tools are not designed to grow with a business. FlowOps is built with scalability in mind, accommodating the evolving needs of FMCG companies.

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About Me

I'm a designer based wherever the project is.
The past 6+ years of diverse design and marketing experience have given me a passion for solving user probelms and effective visual communication.My principles are to always collaborate & adapt. I also believe innovation comes through iteration, small incremental improvements lead to a breakthrough in the long term - in design and in business too.Contact me
Email: [email protected]